Have you ever heard of AIDA?
AIDA is a method specifically used to guide visitors to take a specific action while they are looking at your marketed product. In general, marketing a website applies the same high-level concept of general marketing practices. Therefore applying AIDA to the structure of your site makes sense. AIDA stands for Attention, Interest, Desire and Action.

Using the AIDA system will help anyone promoting a website create a structure based one the four items described above. Please keep in mind that this does not in any way relate a “physical” but more of a “logical” structure of how you position yourself while you create your site.

I wrote a more detailed article on AIDA applied to websites here Promoting your Site with a Structure. Please feel free to read on and use this concept.

Bookmark this post:
 What is this?