Many believe that Search Engine Optimization is just about on-page criteria. Most only worry about Title Tags, Meta Information, and Kewyord Repetition within a specific body copy. The next step is then to go out and fetch as many incoming links as possible.

The problem with this is that many miss the importance of well written web content. Writing content for spiders will not keep your ranking and exposure long, it is a bubble and it bursts.

Believe it or not, one of the main components of off-page criteria search engines look at is how much time readers spend on a particular page of a site (individually and by page not by website). Which means that you may be assigned a temporary rank and generate search engine traffic to your website, but once Google finds your readers are bouncing off your pages like a ping-pong ball you are off the charts, out and back with the other billions of websites who don’t care about their readers. Don’t be one of them. On my guide to “Web Writing – Best Practices for Best Exposure” I give you all details on how to write well for the web. There is more than SEO when it comes to long-term relationships with search engines, take it into account. I have also written a very useful note on Writing For Your Target Audience.

Please feel free to shoot any comments on the above? 

Bookmark This Post
What is this?