So I came across a very knowleageable individual at the Felician College here in New Jersey. He is a writer, but a classic true writer who knows how to spread his work and words on ink. We were talking about how the world has evolved and how most writers are concentrating on writing for the Web. We also discussed how writing for the Web differs widely from regular copywriting. One of his initial comments to my poking was “True writers make the best out of the internet without optimizing for Search Engines”

Ok, What? So I am thinking that everything I learned about SEO could just be a waste of time today. He said, “Not necessarily” and here is why?

When you focus on Writing For Your Target Audience without putting all your energy on SEO tricks, you can actually pick up ranking and traffic. His explaination was that if you write to please your readers as opposed to the search engines, you will ultimately gain the respect of others who read your articles. His idea is that search engines will index you anyway and your article will be found with random kewyords based on what you content holds. However he did say it was important to just apply one simple rule, and that is to let others know what your article is about by using a targeted keyword on your title and head line. This recommendation is based on letting your readers know what your content is about, not the search engines.

According to him, most of the basie SEO rules today are the same rules you apply when you write an article page on the newspaper or on different sections of a book. That is to use an appropriate, descriptive and focused headline for the content you are presenting.

Here are some of the comments highlighted from our conversation about Building Traffic Without SEO:

  • “Kewyord repetition is not important to rank, even though it helps with search engines, it is hard to write an article while repeating the same keyword over and over again without losing sense and losing the interest of your readers”
  • “When you write interesting and expert content, people will link to you, this will happen over time and creates a more permanent result in your position on the search results”
  • “SEO geeks write content for the machine and not for the man”
  • “Many of the sites I see rank the highest for a particular kewyord has not been optimized for SEO in the way best practices are followed”
  • “Writing targeted content will automatically make you search engine friendly”
  • “Write for your readers, write for your readers, write for your readers”

I gotta tell ya’ this was an interesting view, which made me really consider as to how important following all the tips and tricks on Search Engine Optimization is.

Feel free to visit my Writing For Your Target Audience article on this topic for further readings.

 What do you all think, Please feel free to coment.

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